Diabetes Forecast

Food Ads May Mislead Parents, Too

By Miriam E. Tucker ,


While shifting away from child-directed television advertising, companies are increasingly aiming ads for unhealthful children’s foods at their parents. In a study of 342 ads promoting 51 different foods or drinks for kids, nearly half were targeted at parents. Researchers were particularly concerned about ads for sugar-sweetened fruit juices and chocolate-flavored milk, for which parent-directed ads accounted for 60 and 100 percent of the air time, respectively. Unlike ads aimed at kids, which focus on fun or taste, those that addressed parents often featured health messages such as “no high-fructose corn syrup” or “now with 35 percent less sugar,” which could lead parents to believe these products are good for children when they’re not.
Source: Pediatrics, published online Nov. 9, 2015



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