Diabetes Forecast

American Girl Releases Doll-Sized Diabetes Kit

Here's what you need to know about the company's new Diabetes Care Kit accessory

By Allison Tsai ,

American Girl launches its Diabetes Care Kit for dolls.
Photograph by Chung Lee

Lots of kids like toys that resemble them. But 13-year-old Anja Busse wanted something more than skin deep. She wanted a doll that had a blood glucose meter and medical ID, just like her. Her wish was granted on January 1, when American Girl released its Diabetes Care Kit.

It’s the latest addition to American Girl’s Truly Me doll line, for which kids pick their doll’s hair color and style, eye color, skin color, and unique accessories—including the diabetes kit. The $24 accessory includes a blood glucose meter, lancing device, insulin pump, insulin pen, medical bracelet, glucose tablets, logbook, ID cards, stickers, and a carrying case.

Each American Girl product takes approximately 18 to 24 months to go from the brainstorming and research stage to the design phase and eventually development. That time frame is especially important for specialized items that require a good deal of research, like the Diabetes Care Kit.

For the kit, American Girl worked with a panel of doctors, nurses, dietitians, and other specialists from the American Family Children’s Hospital in Madison, Wisconsin, to make sure the product was accurate and age appropriate. The development hit close to home for the product designer, Matt Wahmhoff, who has type 1 diabetes. “He was able to bring his own personal experience with diabetes to the development process,” American Girl’s Julie Parks says.

American Girl’s attention to detail on the kit paid off. “It is very accurate,” Busse says. “They did an amazing job with it.”



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