Calories Shock Teens into Drinking Less Soda
Here’s one way to get teens to think twice before drinking sugary soda: Tell them how much exercise it will take to burn off the calories. Researchers studied 4,516 convenience store purchases by teens in a low-income neighborhood. After signs were posted with information such as how much running it takes to cancel out calories from a bottle of soda or fruit juice, the proportion of sugary soda and juice purchases dropped from 97 percent to 88 percent. And those who still bought sugary sodas purchased smaller sizes and ended up consuming fewer total calories. What’s more, the information seemed to stick: Sugary beverage purchases stayed down for at least six weeks after the signs were removed.
Source: American Journal of Public Health, published online Oct. 16, 2014