Kids and Healthy Foods: Talk About Taste!
Talking up healthy foods to your kids may backfire, researchers say. In a series of studies, children ages 3 to 5 were told stories in which the main character ate wheat crackers. Researchers then offered the kids the same crackers. Children ate fewer crackers and were less likely to indicate they liked them when the storyteller said the crackers made the character “healthy” or “strong” than when they were told the crackers were “yummy” or when nothing was said about them. Lesson: If you want kids to eat a healthy food, either tell them it tastes good or simply serve it without a word.
Source: Journal of Consumer Research, published online June 12, 2014