Diabetes Forecast

Share Your Vision With ADA's Video Contest

By Katie Bunker ,

A year after launching its Stop Diabetes movement, the American Diabetes Association is calling on people to take part in a new way—by making videos.

To mark American Diabetes Month in November, the Association is holding a "Share Your Vision to Stop Diabetes" video contest. Participants can create a 30-second video incorporating the upraised palm (left) that is the symbol of the Stop Diabetes movement, and post the submission to stopdiabetes.com on or before November 30. The three winners of the contest, which is sponsored by VSP Vision Care, will each receive an Apple iPad, and one will appear in a Stop Diabetes public service announcement. To get complete rules and to view sample videos, visit stopdiabetes.com and click on "Share."

"We hope that the videos will demonstrate the seriousness of this disease," says Lois Witkop, senior vice president of marketing communications for ADA. "Many members of the general public don't view diabetes as a life-threatening disease. They're surprised when we tell them that, in fact, diabetes kills more people in the United States each year than AIDS and breast cancer combined."

It's estimated that an American is diagnosed with diabetes every 20 seconds on average. That would mean there have been about 1.5 million new cases of diabetes since Stop Diabetes began in November 2009. During that time, more than half a million people have joined the movement, either by signing up on stopdiabetes.com or by participating in ADA programs and events that carry the message. "We aim to not only make people aware but to help them translate that knowledge into actions that can change their future and the future of diabetes," says Witkop, "whether that's through spreading the word to others, getting screened for the disease, or making healthy changes in their lives."

By American Diabetes Month in November 2012, ADA aims to have 3 million people in the movement. "Unfortunately, the rate of diabetes continues to grow," says Larry Hausner, chief executive officer of ADA. "It will take increased awareness, excellent diabetes management, and ongoing scientific research to truly stop diabetes."

What Are You Doing To Stop Diabetes?

There are many ways to join the movement:

Share your story at stopdiabetes.com, where you can take the pledge to Stop Diabetes and spread the word to friends and family.

Act to promote healthier living and bring attention to diabetes by attending a Diabetes EXPO.

Learn more about diabetes on I Decide to Stop Diabetes Day, an educational program for African Americans at community churches on November 14.

Give of your time and resources with your cell phone, by texting "ACT" to 25383 throughout the month of November to make a $10 donation to ADA. You can also join the movement by texting "JOIN" to 69866, which will sign you up to receive free text messages about diabetes during November.



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